Taste 1973 at Sol del Sur Tenerife: the Gassmann family celebrates 50 years of EUROPE

The Gassmann family celebrates 50 years of EUROPE by bringing together its network of collaborators at the renovated Taste 1973

In Sol del Sur Tenerife, 15 September 2026.

Sol del Sur Tenerife has covered the “GET TOGETHER · We are all EUROPE” gathering, the day on which the Gassmann family celebrated at Taste 1973 the fiftieth anniversary of Europe Hotels International, surrounded by those who sustain the group from outside. We are pleased that the outlet tells the story from where it truly begins: with the people behind it.

The gathering was held on 15 September at the restaurant of the Hotel Villa Cortés, in Playa de Las Américas, and served two purposes at once: to thank that network for its work and to present the new stage of the culinary space. As the newspaper writes, the day recognises “the network of suppliers, collaborators and partners who have accompanied the growth of Europe Hotels International over five decades”, and details who filled the room: suppliers, sales representatives, consultants, intermediaries, sponsors, service providers and collaborators from different fields linked to the group. In a house like this, where the produce comes from the livestock farmers, cheesemakers and fishermen of Canarian gastronomy, that list of names is no mere protocol detail.

Tribuna de Canarias also covered the gathering and titled its piece “No company is built alone”. Both outlets quote the same line, spoken by the Gassmann family during the event: “EUROPE has been a family business for 50 years, but it has never been a story built solely by one family.” It explains, better than any figure could, the point of the gathering: fifty years of a hotel group told through those who have made it possible from outside. In the newspaper’s report, those addressing the guests are Axel Gassmann, CEO of the Europe Hotels group, and his daughter Arianna Gassmann, director of the Hotel Villa Cortés.

For the restaurant, the GET TOGETHER was also the official reopening of the dining room after a complete refurbishment. The newspaper titles that section of its report “Taste 1973: evolving without losing its essence” and describes a dining room designed to support the work behind every service. The outlet places Diego Schattenhofer in charge of the culinary direction and adds that “the restaurant made history by winning the first MICHELIN star in the municipality of Arona, a distinction to which it adds a Repsol Sun” — the point about the municipality is the newspaper’s own assessment. We remain in the same kitchen as ever, tied to the island’s territory and produce, with upcoming events ahead.

Read the full piece at Sol del Sur Tenerife: The Gassmann family celebrates 50 years of EUROPE by bringing together its network of collaborators at the renovated Taste 1973. Tribuna de Canarias’s report is at “No company is built alone”: the Gassmann family brought together at Taste 1973 those who make EUROPE possible.

Cover photo: Instagram @1973taste.restaurant.

Taste 1973 receives the 2024 Annual Award from the Academia de Gastronomía de Santa Cruz de Tenerife

Diego Schattenhofer, Best Consume Canario Restaurant Award 2022